Constructing a Website Architecture that Supports Search Demand

Looking at keyword data can often appear as a jumbled pile of Scrabble® letters. Working through that stack of tiles to find the most in-demand topics can lead to a satisfying content marketing strategy. However, convincing leadership how this will come together may be the toughest challenge of it all. After this session, you’ll be able to:

• Use keyword data to develop a website architecture based on searchers’ interests
• Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
• Successfully present complicated data concepts to your C-Level Executives