Content ROI: Is There Any?

Too many businesses and brands focus on just producing content, but don't take the time to actually measure if the content is working. In order for your content marketing strategy to be successful, there needs to be a measurable return on the investment. But, how can we measure a return on content? How can we create content that's good enough to produce measurable results? This session will explore how to do both. After this session, you’ll be able to:

• Know which metrics to focus on when measuring your content marketing efforts
• List which tools will help you measure these metrics
• Determine if your content marketing strategy is producing results
• Understand which types of content can help you obtain an ROI