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Agenda

Day 1
Wednesday, November 29

9 AM

  9:00 am – 9:15 am

Emcee Opening Kickoff

  9:15 am – 10:15 am

Featured Speaker

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:30 am
  Room 1
The Art of Data Storytelling: Bridging the Gap Between Numbers and Impact
Data & Analytics
45-minute Breakout
Kabrina Budwell, Kabrina Budwell Consulting
  10:45 am – 11:30 am
  Room 2
Build and Leverage a Digital Marketing Success PlanTM
SEO
45-minute Breakout
Corey Morris, Voltage
  10:45 am – 11:30 am
  Room 3

Session Information Coming Soon

  10:45 am – 11:30 am
  Room 4
Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends
Topic-Driven Discussion
Digital Summit,

11 AM

  11:30 am – 12:30 pm

Lunch Break – Day 1

12 PM

  12:30 pm – 2:00 pm
  Room 1
From Casual Fling to Long-Term Love: Four Social Content Pillars for Building Authentic Relationships with Your Post-Pandemic Audience
Masterclass
Practical Marketing Education
Valerie Morrow, Dairy Farmers of America
  12:30 pm – 2:00 pm
  Room 2
Email Context, Authentication, and Deliverability: Ensure Emails Reach the Inbox
Masterclass
Practical Marketing Education
Michael Barber, Charter School Capital
  12:30 pm – 1:15 pm
  Room 3

Session Information Coming Soon

1 PM

  1:15 pm – 1:30 pm

15-minute Passing Break – Day 1, 01

  1:30 pm – 2:00 pm
  Room 3
Session Information Coming Soon
Lead Gen
30-minute Breakout
Practical Marketing Education
Daniel Wiener, KAYAK/OpenTable

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break – Day 1, 02

  2:15 pm – 3:45 pm
  Room 1
Unleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization
Masterclass
Practical Marketing Education
Valerie Morrow, Dairy Farmers of America
  2:15 pm – 3:45 pm
  Room 2
Email Design, Automation, and Personalization: Deliver Relevant, Engaging Email Campaigns
Masterclass
Practical Marketing Education
Michael Barber, Charter School Capital
  2:15 pm – 3:00 pm
  Room 3
Capitalizing on Championships: How to Be Ready when Your Brand Wins Big
Branding
Jordan Giesler, Kansas City Chiefs
  2:15 pm – 3:00 pm
  Room 4
Networking Meet Up: Group Discussions with Marketers in the Same Industry (B2B, Healthcare, Finance, etc.)
Digital Summit,

3 PM

  3:00 pm – 3:15 pm

15-minute Passing Break – Day 1, 03

  3:15 pm – 3:45 pm
  Room 3
Using Social Analytics to Expand Digital Marketing Strategies Across Niche Cultural Identities
Trends & Big Ideas
Sarita Nauth, VH1
  3:45 pm – 4:00 pm

15-minute Passing Break – Day 1, 04

4 PM

  4:00 pm – 4:45 pm
  Room 1
Session Information Coming Soon
Lead Gen
45-minute Breakout
Practical Marketing Education
Matt Baysinger, Swell Spark
  4:00 pm – 4:45 pm
  Room 2

Session Information Coming Soon

  4:00 pm – 4:45 pm
  Room 3

Session Information Coming Soon

  4:00 pm – 4:45 pm
  Room 4
Group Mentoring
Group Mentoring
Professional Network Growth
Digital Summit,
  4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Thursday, November 30

9 AM

  9:00 am – 10:00 am
  Room 1
Featured Speaker: David Shing
Feature Speaker
David Shing, Shingy

10 AM

  10:00 am – 10:15 am

15-minute Passing Break – Day 2, 01

  10:15 am – 10:45 am
  Room 1
Elevating Social Engagement and Conversion Results with Dynamic Micro-Influencer Campaigns
30-minute Breakout
Ashley Richards, E Squared Marketing
  10:15 am – 10:45 am
  Room 2
Neo's Choice: Embracing AI in Email Marketing Without Losing Your Job
30-minute Breakout
Yosef Silver, Fusion Inbound
  10:15 am – 10:45 am
  Room 3
Session Information Coming Soon
Branding
30-minute Breakout
Madeline Simonds, Big Brothers Big Sisters Kansas City
  10:45 am – 11:00 am

15-minute Passing Break – Day 2, 02

11 AM

  11:00 am – 12:30 pm
  Room 1
Getting to Your Marketing Data in GA4
Data & Analytics
Masterclass
Practical Marketing Education
Janet Driscoll Miller, Marketing Mojo
  11:00 am – 12:30 pm
  Room 2

Masterclass Information Coming Soon

  11:00 am – 10:45 am
  Room 3
Session Information Coming Soon
SEO
45-minute Breakout
Christina Clark, HubSpot
  11:45 am – 12:00 pm

15-minute Passing Break – Day 2, 03

12 PM

  12:00 pm – 12:30 pm
  Room 3
Session Information Coming Soon
Content
30-minute Breakout
Tim Jablonski, Little Monster
  12:30 pm – 1:30 pm

Lunch Break – Day 2

1 PM

  1:30 pm – 3:00 pm
  Room 1
Harnessing Next-Level Data Insights from GA4
Data & Analytics
Masterclass
Practical Marketing Education
Janet Driscoll Miller, Marketing Mojo
  1:30 pm – 3:00 pm
  Room 2

Masterclass Information Coming Soon

  1:30 pm – 2:15 pm
  Room 3
Session Information Coming Soon
Branding
45-minute Breakout
Chad Reynolds, Sporting Kansas City

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break – Day 2, 04

  2:30 pm – 3:00 pm
  Room 3
Session Information Coming Soon
30-minute Breakout
Carolyn Cohen, H&R Block

3 PM

  3:00 pm – 3:15 pm

15-minute Passing Break – Day 2, 05

  3:15 pm – 4:00 pm
  Room 1
Session Information Coming Soon
45-minute Breakout
Burton Kelso, Integral!
  3:15 pm – 4:00 pm
  Room 2

Session Information Coming Soon

  3:15 pm – 4:00 pm
  Room 3

Session Information Coming Soon

4 PM

  4:00 pm – 5:00 pm

Featured Speaker