Build and Leverage a Digital Marketing Success PlanTM

In this session, we'll learn the importance of having a data-driven and goal-oriented digital marketing plan, how to create one, and how to leverage it in your digital marketing efforts. Whether you're an in-house team or an agency, having a solid roadmap with the right amount of built-in agility is critical to meeting business goals.

If you're working in SEO, PPC, email, or social media, being organized, objective, and intentional is vital—don't chase the shiny objects that we're presented with every day.

After this session, you'll be able to:

• Accelerate your digital marketing plan, or build a new one.
• Leverage research, strategy, and day-to-day digital marketing tactics to create an objective marketing goal.
• Use your digital marketing plan for your business or agency on Day 1.