Capitalizing on Championships: How to Be Ready when Your Brand Wins Big

In this session, you will learn how the Kansas City Chiefs creative team stays prepared to turn success on the field into sustained brand affinity off of it. Every brand has marketable moments and having the right plan in place to capitalize on them quickly is more important than ever when the world is watching.

Actionable tactics you can apply after this session:

• Gain best practices in creative and brand development, based on the Chiefs successes and challenges around becoming “just another club” to World Champions
• Maximize follower growth through cross-platform social channel planning
• Set flexible strategies to prepare you for major marketing moments