Digital Summit Resource Center

Chicago 2023

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customers-journey-chi23
  • Jon-ChangJon Chang

Stop Overlooking Your Customer’s Journey and Prioritize It!

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mastering-growth-marketing-chi23
  • Kera McCainKera McCain

Mastering Growth Marketing: Latest Trends and Best Practices in Paid Social, Native Advertising, and AI

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barbies-billions-chi23
  • Joel-LeemanJoel Leeman

Barbie’s Billions: What Every Brand Can Learn from Mattel’s Content Marketing Success

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long-live-the-king-chi23
  • samantha-flynnSamantha Flynn

Long Live The King: Future-Proof Content Marketing Strategies in the Golden Age of Digital

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influencer-marketing-program-chi23
  • Bette-Ann-FialkovBette Ann Fialkov
  • Kera McCainKera McCain

Building and Measuring a Strong & Credible Influencer Marketing Program: A Fireside Chat with Bette Ann Fialkov

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using-data-chi23
  • Jessica BestJessica Best

Using Data to Drive Email Marketing Relevance… and Revenue

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maximizing-video-potential-chi23
  • Desiree-MartinezDesiree Martinez

Maximizing Video Potential: Strategies for Effective Content Creation and Sales Conversions

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ai-tools-chi23
  • Dale-BertrandDale Bertrand

AI Tools That Increase SEO Productivity And Organic Traffic

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almighty-artifacts-chi23
  • Rebecca-NguyenRebecca Nguyen

Almighty Artifacts: 3 Powerful Content Strategy Artifacts that Truly Support Your Content Lifecycle

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generative-ai-chi23
  • Billy-CollinsBilly Collins

Is Generative AI Essential to Your Marketing Strategy? Applying Product Thinking to Effectively Evaluate Emerging Technologies

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code-of-youtube-chi23
  • Desiree-MartinezDesiree Martinez

Cracking the Code of YouTube: Search & Content Strategies for Business Success

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building-seo-content-chi23
  • Dale-BertrandDale Bertrand

Building SEO Content That Ranks Well and Converts Organic Visitors Into Buyers

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better-than-meta-chi23
  • Senthil-GovindanSenthil Govindan

Better than Meta? Enhance Your Performance Advertising Through Connected TV

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stop-writing-seo-articles-chi23
  • Dale-BertrandDale Bertrand

Stop Writing SEO Articles: Templated Content that Ranks

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mind-the-gap-chi23
  • Reb-CarlsonReb Carlson

Mind the Gap: Driving Audiences to Action in Social Commerce’s Next Phase

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survive-as-creative-chi23
  • Mallorie-RosenblulthMallorie Rosenbluth

How to Survive and Thrive as a Creative in a Growth Organization

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inner-comedian-chi23
  • Michael-AlbaneseMichael Albanese

Funny You Should Post That: Unleash Your Inner Comedian Online

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diving-deep-video-chi23
  • Derek-DiennerDerek Dienner

Diving Deep into Video: 12 Types of Videos to Amplify Your Social Media Strategy and Presence

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seo-evangelism-chi23
  • Christina-ClarkChristina Clark

SEO Evangelism: How to Build Consensus Around Your SEO Strategy

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value-marketing-chi23
  • Connor-BonamConnor Bonam

Finding the Value in Your Marketing using Data and Analytics