Is Generative AI Essential to Your Marketing Strategy? Applying Product Thinking to Effectively Evaluate Emerging Technologies

Billy Collins, Wipfli Digital

Every company is in a rush to add generative AI capabilities to their digital marketing mix, but is the rush actually helping anyone? In this session, we’ll explore the pros and cons of building Gen AI into your marketing tools and customer-facing digital experience, and learn how bleeding-edge digital product companies leverage design thinking to assess emerging technologies while prioritizing user needs. Gain insights from practical stats and real-world examples showcasing how Gen AI is reshaping the tech landscape.