Stop Overlooking Your Customer’s Journey and Prioritize It!

Jon Chang, theSkimm

The most overlooked part of every digital marketing strategy is the customer journey, because there are so many ways and places your audience can stop engaging with your brand.

Today, the customer journey is less about driving your audience from awareness to conversion, but more so about intentionally identifying and addressing every possible action they can take. Most businesses are only great at just one part of the journey (acquisition, activation, conversion, or retention). During this talk, you’ll learn how to start mastering all parts, including the best ways to map a user journey to your marketing efforts; what behavioral data metrics to use; and common marketing tactics to unblock bottlenecks in the user journey.