A Guide to Navigating Client Relationships for Freelancers, Firms, and The Businesses That Hire Them

In today's digital world, burnout can be imminent. While most client-facing digital freelancers and firms want to come from a place of ""yes"" to keep clients happy and loyal, stretching bootstrapped and single-founder teams can be a recipe for disaster. Are you prioritizing the right strategies at the right time? How and when should we say yes (or no) to client requests? What are some easy wins that will drive loyalty and keep your clients coming back? As a client, how do you make thoughtful requests for things you need or expect? This session will explain tactics you can use to develop a relationship and data driven approach toward content strategy and ultimately produce more successful results.

After this session, you’ll be able to:

• Estimate and log hours versus fees dependent on needs and wants (social, digital, website redesign, public relations, and beyond)
• Implement profitable and helpful value-add strategies to garner client loyalty
• Maintain equally beneficial and long-standing business relationships
• Define clear boundaries with clients, teammates, and your digital world

This session is for freelancers, firms, and the businesses that hire them, or anyone navigating a client relationship who wants to understand how to drive more business with more efficiency.