How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

In an economy of attention, being boring is expensive. Pop-Marketing™ sits at the crossroads of popular culture and brand marketing. Take home lessons from pop culture to supercharge your social media & branded content. After this session, you’ll be able to:

• Learn how to define your "editorial authority", giving your brand's social content laser focus
• Supercharge your social media by implementing key principles from popular culture
• Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game