The Hidden Psychology of Social Networks

Why does one message on Instagram mean something completely different than the same message on LinkedIn? Why do people act differently on Twitter than they do on Facebook? While it’s tempting to think of “social media” as a single category, our mindsets change drastically between different social networks. The context is as meaningful as the message itself. In this talk, we’ll delve into foundational premises from the field of psychology to understand why people act differently in various online environments, ultimately equipping us to improve our channel strategies, create better engagement, and build better brands. After this session, you’ll be able to:

• Optimize your social media channel strategy to reach people in the most effective environments
• Understand why people act so differently in different kinds of social networks -- and what that means for us as brands
• Create campaigns and content suited to these different social network structures to maximize engagement and social sharing
• Consider lessons from brands that have already mastered their niches in different online environments