Surviving Google’s Algorithm Updates Before They Happen

This session focuses on the removing the stress that comes with or before a Google Algorithm Update. We’ll cover everything from making sure your page speed is where it needs to be, to making sure you are not only optimizing your content, but producing the RIGHT content, checking the quality of your backlinks as well as your competitors, and much more. It’s designed for digital marketers with multiple years of experience in SEO who want to understand how to eliminate the stress of being a puppet on the strings of Google. After this session, you’ll be able to:

• Measure your website against the known standards set by Google and other search engines
• Identify immediate areas of improvement based on Google’s Algorithm, as well as competitor analysis
• Create a winning SEO strategy that will allow you to breathe easier when an Algorithm Update is on the way