Break The Rules: How Brave Brands Are Challenging The Status Quo

Most of us grew being taught that we should not break the rules, that we should learn from and follow "the way things have always been done" but in an age of rapid business disruption, what if breaking the rules is the best way to not just survive, but thrive? We'll take a look at how brave brands are deliberately and strategically breaking the rules or conventions of their own industries to differentiate themselves, find and serve new consumer segments, optimize their marketing initiatives and spend, and drive more meaningful engagements with their customers. After this session, you’ll be able to:

• Understand why conformity is killing your brand and how to stop it
• Break the rules or conventions of your industry to move your business forward
• Apply challenger thinking and strategies to your brand and marketing initiatives
• earn best practices of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement