Humanization Is the New Personalization: Driving Growth With Good

Relevance is the key to engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Marketing from the heart has become a central tenant of sophisticated growth marketing strategies. After this session, you’ll be able to:

• Understand how dignity and morality have become central to business growt
• Replicate exceptional examples of empathy in actio
• Identify common tactics and tricks that are past their prime and ready for retirement