Brand-first. Not Digital-First: The Importance of “Brand-Building” in a Digital World

Being "digital" is all the rage these days. Focusing on "digital-first" instead of "brand-first" has shifted the way many businesses think about their marketing. In this session, we’ll discuss why building a strong brand in the digital age is vital to differentiating from the competition. It’s not about doing ‘digital marketing’, it’s about marketing effectively in a digital world. Starting with your brand. After this session, you’ll be able to:

• Understand why it’s even more vital to have a strong brand in the digital age
• Create a strong brand in three phases: Brand Platform, Brand Identity, Brand Expansion
• “Story craft” not “story tell” as a way to create emotional connections between your brand and customers