How Disruptions in TV and Video Are Changing Marketing

The TV and Video landscape is undergoing a seismic shift as consumers’ viewing habits continue to rapidly evolve in consumption of video. Data-driven advertising becomes a must and 5G forces a major disruption in technology capabilities. This session will explore the current state of the landscape and how leading brands, publishers, and agencies are preparing for the future of TV and Video for digital marketers and what it will mean to more effective campaigns. After this session, you’ll be able to:

• Plan and optimize an omni-channel campaign across all channels including TV (Advanced, Addressable, Connected, Linear, Programmatic, VOD, TV Everywhere, etc.) digital, email, voice, social, podcasts, influencers, and more
• Leverage data-driven decisions to look at attribution and measurement
• Optimize across channels for the best results of your spend and that of the customer