Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
Digital Summit Masterclasses
Half-day, interactive workshops devoted to in-depth learning
“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
August 25, 2021 | 08:30AM - 12:30PM
(Included with Platinum Pass, upgrade required for Main Event Pass)
Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.
We have these amazing courses available for Digital Summit Philadelphia 2021:
Day 1■ Sunday, August 25
8:30 am-12:30 pm
Advanced Email Marketing: Tactics to Build Robust Email Programs
At the end of this Masterclass, you’ll be able to:
- Explain why email still matters
- Understand the difference between simple and robust email programs
- Develop a roadmap for managing inactive subscribers
- Leverage advanced design tactics for your templates
- Make your emails more accessible
- Better understand how the ISPs (internet service providers) score your campaigns
- Move from ""batch and blast"" to segmented and personalized campaigns
- Develop a robust email metrics dashboard
- And, see what the future of email might look like
Email
Marketing Strategy
Advanced Digital Analytics Strategies and Tactics
At the end of this Masterclass, you’ll be able to:
- Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account
- Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA
- Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship
Data & Analytics
SEO in 2021: Win More Visibility in Customer Searches
At the end of this Masterclass, you’ll be able to:
- Understand how Google's algorithm functions and which elements it uses for ranking
- Identify technical issues that could be hurting visibility and user experience
- Learn how to write content that customers love and Google rewards
- Learn how to acquire links from other websites to help boost relevance
- Learn how to gain more visibility in local searches
- Learn how to optimize Google My Business
- Learn how to use Google Analytics to track organic performance and site actions
- Create a prioritized strategy for SEO in 2021
SEO
“I’ve never seen a conference go this in-depth, this is awesome!”
Digital Summit Masterclass attendee
What’s Included?
4 hours of deep-dive content, tips, and insights (per Masterclass)
Workbooks from all Masterclasses
Exclusive DS Masterclass Certification
The ROI from a DS Masterclass is unbelievable
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
FAQs about our Masterclasses
How are these Masterclasses different from the rest of the event?
Which pass includes access to the Masterclass?
The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.
How advanced is the Masterclass content?
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.
Will there be Q&A with the instructor?
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.
Will we receive the recordings of these sessions after the event wraps up?
Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.
Do I need to pre-register for the Masterclass session I want to attend?
Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.
Join Us At Digital Summit Philadelphia 2021