SEO in 2021: Win More Visibility in Customer Searches

COVID has changed consumer behavior, and showing up in Google searches is more important than ever before. In this masterclass, you'll learn how Google actually works and how to optimize your digital presence to attract more customers. You'll learn specific tactics to help boost visibility in searches and leave with a detailed playbook for 2021. Whether you handle your own SEO or you're looking to hire an SEO partner, this masterclass will give you everything you need to know to grow your business in 2021.

At the end of this Masterclass, you’ll be able to:

• Understand how Google's algorithm functions and which elements it uses for ranking
• Identify technical issues that could be hurting visibility and user experience
• Learn how to write content that customers love and Google rewards
• Learn how to acquire links from other websites to help boost relevance
• Learn how to gain more visibility in local searches
• Learn how to optimize Google My Business
• Learn how to use Google Analytics to track organic performance and site actions
• Create a prioritized strategy for SEO in 2021