Preparing Your Website Data for Google Analytics 4

The one consistent in digital marketing is consistent change. Between algorithms and tools, there’s something new every day we have to react to. Google changed up their strategy with the release of Google Analytics 4. Their release comes with time to upgrade and learn their new tool but only if you start taking advantage of it now. This session, preparing your website data for Google Analytics 4, is a practical look at getting started in GA4. You’ll see the major differences between Universal Google Analytics and GA4, tools to update data in GA4, plus a strategy on how anyone can start to feel comfortable in GA4 today! After this session, you'll be able to:

• See the basic changes between Universal Google Analytics and GA4
• Understand how the GA differences could impact your data collection strategy
• Learn how to edit events and conversions right in GA4
• Listen to proven strategies for making learning GA4 easier