Creative & Controversial Social Marketing Strategies

With so much content circulating through our social channels, how can we differentiate ourselves through innocuous disruption and keep our audience engaged with our brand? This session will focus on controversial marketing tactics that work; crafting strategies for unique content; using trends to creatively market your brand; and user-generated marketing strategies and execution. After this session you’ll be able to:

• Create a dynamic spin on popular trends and hashtags to curate unique and engaging social marketing messaging and content
• Invite your audience be part of your story with engaging user generated brand content that they’ll want to share
• Create influential, emotional and innocuously controversial social media content