Mastering the B2B Influencer Marketing MirePoix: Building the Perfect Base with Brands, Influencers & Buyers

Our recipes for B2B marketing success are in desperate need of a makeover. We’ve become overly reliant on go-to ingredients like ads, content and campaigns to show marketing success and are missing out on some key opportunities to elevate our marketing efforts. The issue with these recipes is that they aren’t what the modern buyer is craving. Often times they’re bland, boring and predictable. And that leads to disinterest from our audiences. B2B influencer marketing offers an opportunity to infuse our marketing with more flavor in a way that is designed to entice the modern buyer. But there is a right way and a wrong way to go about injecting influencers into your B2B marketing efforts. After this session, you’ll be able to:

• Build influence alongside industry experts, and establish mutually beneficial relationships that lead to successful influencer campaigns
• Strike the right balance between your brand, industry experts and your buyers for marketing success
• Develop a framework for long-term influencer marketing success