How to Make Your Video Content Accessible

Video content is one of the most powerful tools in the marketers toolbox. You can share, teach, promote, and connect in a format that customers consistently engage with in high numbers. But if your videos aren’t accessible to people with disabilities, you’re not reaching 26% of American adults (1 in 4), or 15% of the global population (1 in 7). It’ll take a little extra work to make your videos accessible, but considering what your business has to gain in the way of audience growth, reach, and revenue, it’s worth the investment. After this session, you’ll be able to:

• Make video content accessible and ensure your video player is too
• Understand how these recommendations connect to the Web Content Accessibility Guidelines
• Apply efforts to go beyond the minimums for video accessibility