Creativity, Content and Whiplash: How to Build a Consistent Digital Voice

Advertising works best when it’s entertaining. Disruptive. In some cases, creating desire out of thin air. Meanwhile, content often works best when it’s educational. Thought-provoking. And satisfying a real and current need. How do you navigate this gap, so that your brand can maintain a consistent voice and move people into a relationship they want to be part of? This talk will help you understand the delta between creativity and content. In some cases minimizing it. And in others, leveraging it. After this session, you’ll be able to:

• Set up a new-model team that moves seamlessly between creative and content projects
• Plan content-driven ecosystems that work for all audiences, even senior citizens
• Find efficient ways to create consistency and accountability across channels

Who should attend? Anybody who’s in charge of building a digital brand. And doesn’t want to drive themselves nuts along the way.