5 Steps to Activating Your Brand

Eat your vegetables so you can have dessert. Best practice ads, content, planning, and promotions are table stakes in 2021 and can only take a brand so far. The real magic comes in activating your brand voice through engagement, media innovation, stunts, and “doing things besides saying things.” Join Fallon’s head of creative innovation, Greg Swan, for a look at how to identify and leverage cultural moments and pair them with your brand’s audience and content pillars to identify, predict, and capitalize on a trend for your business before it’s gone. Now that sounds delicious. After this session, you’ll be able to:

• Make the case to leadership or your clients to do more than base-level content strategy.
• Understand how to identify, filter, and prioritize cultural moments or opportunities for your brand.
• Define ROI, outcomes, and test-and-learn strategies for brand activations as a complement to your 360° marketing mix.

Who should attend? This session is for digital marketers who have several years’ experience with brand, digital, or content strategy and want to understand how to “outsmart not outspend” to leapfrog competitors and use creativity as an unfair business advantage.