Frameworks for Filling Funnels

We’ve been told that mastering brand messaging and acquisition marketing is critical, but mastery in these areas isn’t possible or necessary. This session will provide you with practical frameworks to ease your marketing mind and structure wild guesses into predictable results. After this session, you’ll be able to:

• Diagnose wastage in media spend and duds in messaging
• Justify marketing budgets by reverse-engineering optimal customer acquisition costs
• Implement a message/market fit framework for all stages of your customers’ journey