Agenda

Day 1
Tuesday, May 9

11 AM

11:00 am – 11:50 am

Module 1: Email Strategy Framework: A Repeatable Formula for High-impact Campaigns

Masterclass

Emily McGuire, Close

12 PM

12:00 pm – 12:50 pm

Module 2: Beyond The Newsletter: Email Marketing Campaigns that Drive Conversions

Masterclass

Emily McGuire, Close

1 PM

1:00 pm – 1:50 pm

Module 3: Customer Journey and Email Marketing: How to Reduce Churn and Maximize ROI

Masterclass

Emily McGuire, Close

1:50 pm – 2:00 pm

Audience Q&A with Emily McGuire

Emily McGuire, Close

2 PM

2:10 pm – 2:50 pm

Email Accessibility Solutions: Making Emails Functional and Beautiful for Your Whole Audience

Britt Coombs, Atlassian

2:50 pm – 3:00 pm

Audience Q&A with Britt Coombs

Britt Coombs, Atlassian

3 PM

3:10 pm – 3:50 pm

Indispensable Automated Journeys & Test Strategies for Maximizing eCommerce Revenue

How-to

Karen Talavera, Synchronicity Marketing

3:50 pm – 4:00 pm

Audience Q&A with Karen Talavera

Karen Talavera, Synchronicity Marketing