Module 3: Customer Journey and Email Marketing: How to Reduce Churn and Maximize ROI

How do you meet your customers where they are when they’re ready to buy? You follow them along their customer journey. From their first introduction to you to their inevitable cool off period, this module will show you how to guide customers back to you over and over again.

You'll learn:

• How to visualize your customers' buying decision stages
• Which email campaigns (and how often) to send to nurture your subscribers
• How to prioritize your top opportunities and plot out your projects