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Agenda

Day 1
Tuesday, December 12

9 AM

  9:00 am – 9:15 am

Emcee Opening Kickoff

  9:15 am – 10:15 am
Featured Speaker Session
Feature Speaker
Brian Solis, Best-Selling Author, Digital Anthropologist, Futurist

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:30 am
  Room 1
Optimize Your Brand Advertising Using the “CMO” Scorecard
Data & Analytics
45-minute Breakout
Ty Heath, The B2B Institute @ LinkedIn
  10:45 am – 11:30 am
  Room 2
SEO for Revenue: Grow Your Business, Not Just Your Rankings
SEO
45-minute Breakout
Dale Bertrand, Fire&Spark
  10:45 am – 11:30 am
  Room 3
Leverage Email Automation to Boost Your Sales Team’s Closing Success
45-minute Breakout
Kevin Snow, Time On Target
  10:45 am – 11:30 am
  Room 4

Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends

11 AM

  11:30 am – 12:30 pm

Lunch Break

12 PM

  12:30 pm – 2:00 pm
  Room 1
Cracking the Code of YouTube: Search & Content Strategies for Business Success
Masterclass
Desiree Martinez, All-In-One Social Media
  12:30 pm – 2:00 pm
  Room 2
From Casual Fling to Long-Term Love: Four Social Content Pillars for Building Authentic Relationships with Your Post-Pandemic Audience
Masterclass
Valerie Morrow, Dairy Farmers of America
  12:30 pm – 1:15 pm
  Room 3
How to Increase Your Organic Traffic by 7,235.7%
45-minute Breakout
Tom Shapiro, Stratabeat

1 PM

  1:15 pm – 1:30 pm

15-minute Passing Break

  1:30 pm – 2:00 pm
  Room 3
Session Information Coming Soon
Branding
30-minute Breakout
Hunter Ellenbarger, Star Quality Formally YouTube

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break

  2:15 pm – 3:45 pm
  Room 1
Maximizing Video Potential: Strategies for Effective Content Creation and Sales Conversions
Masterclass
Desiree Martinez, All-In-One Social Media
  2:15 pm – 3:45 pm
  Room 2
Unleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization
Masterclass
Valerie Morrow, Dairy Farmers of America
  2:15 pm – 3:00 pm
  Room 3
Session Information Coming Soon
Lead Gen
45-minute Breakout
Dr. Kyle Allison, The Doctor of Digital Strategy
  2:15 pm – 3:00 pm
  Room 4

Networking Meet Up: Group Discussions with Marketers in the Same Industry

3 PM

  3:15 pm – 3:45 pm
  Room 3
Build and Leverage a Digital Marketing Success PlanTM
SEO
30-minute Breakout
Corey Morris, Voltage
  3:45 pm – 4:00 pm

15-minute Passing Break

4 PM

  4:00 pm – 4:45 pm
  Room 1
Session Information Coming Soon
Content
45-minute Breakout
Aaron Wolowiec, Event Garde LLC
  4:00 pm – 4:45 pm
  Room 2
Session Information Coming Soon
Data & Analytics
45-minute Breakout
Britney Young, Prudential Financial
  4:00 pm – 4:45 pm
  Room 3

45-minute Breakout

  4:00 pm – 4:45 pm
  Room 4

Group Mentoring

  4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Wednesday, December 13

9 AM

  9:00 am – 10:00 am
Featured Speaker Session
Feature Speaker
Kristen Brophy, National Basketball Association

10 AM

  10:00 am – 10:15 am

15-minute Passing Break

  10:15 am – 10:45 am
  Room 1
Session Information Coming Soon
SEO
30-minute Breakout
Trends & Big Ideas
Bob Tripathi, Digital Sparx Marketing
  10:15 am – 10:45 am
  Room 2
Session Information Coming Soon
30-minute Breakout
Trends & Big Ideas
Jaclyn Wyatt, Samsung
  10:15 am – 10:45 am
  Room 3
Session Information Coming Soon
Data & Analytics
45-minute Breakout
Trends & Big Ideas
Kelsey Greer, PepsiCo
  10:45 am – 11:45 am

15-minute Passing Break

11 AM

  11:00 am – 12:30 pm
  Room 1
Getting to Your Marketing Data in GA4
Data & Analytics
Masterclass
Janet Driscoll Miller, Marketing Mojo
  11:00 am – 12:30 pm
  Room 2
Build a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience Refinement
Branding
Masterclass
Kate DiLeo, The Brand Trifecta
  11:00 am – 11:45 am
  Room 3

45-minute Breakout

  11:45 am – 12:00 pm

15-minute Passing Break

12 PM

  12:00 pm – 12:30 pm
  Room 3
Session Information Coming Soon
30-minute Breakout
Elizabeth Camp, Abbott
  12:30 pm – 1:30 pm

Lunch Break

1 PM

  1:30 pm – 3:00 pm
  Room 1
Harnessing Next-Level Data Insights from GA4
Data & Analytics
Masterclass
Janet Driscoll Miller, Marketing Mojo
  1:30 pm – 3:00 pm
  Room 2
Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta
Branding
Masterclass
Kate DiLeo, The Brand Trifecta
  1:30 pm – 2:15 pm
  Room 3

45-minute Breakout

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break

  2:30 pm – 3:00 pm
  Room 2

30-minute Breakout

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 4:00 pm
  Room 1

45-minute Breakout

  3:15 pm – 4:00 pm
  Room 2
Session Information Coming Soon
45-minute Breakout
Lexi Boese, The Digital Opportunists
  3:15 pm – 4:00 pm
  Room 3
Session Information Coming Soon
Content
45-minute Breakout
Nadya Khoja, Venngage Infographics

4 PM

  4:00 pm – 5:00 pm

Closing Featured Speaker