Building a Cause Marketing Partnership Playbook for Your Brand

What is the best part of a marketing playbook? There is something for everyone! Whether you execute some, all, or none (yet) of these cause marketing approaches - you can easily pick and choose the elements based on the strategies that matter most for your brand. This session will explore the building blocks needed to create an effective cause partnership campaign, and why so many data-driven marketers are turning to cause marketing strategies. After this session, you will be able to:

• Uncover and define a cause marketing business partnership
• Utilize authentic brand engagement to build campaigns along the customer journey
• Develop KPIs that ground a cause strategy for your brand

Marketers that are looking for a meaningful way to bolster their brand awareness; build brand trust and loyalty; and help bring their brand to the forefront in the hearts and minds of customers should attend this talk.