Driving Equity and Inclusion Through Marketing

Creating content marketing campaigns and materials that resonate with a diverse audience requires intentionality, research and a deeper understanding of diversity and inclusion concepts. Marketing is often a brand’s initial introduction to its consumers so it is critical that the voices, perspectives and images of a range of people, regardless of background, race, sex, gender, sexual orientation, ability, etc. are represented. This session will provide a practical approach to differentiate your content marketing strategy by prioritizing an inclusive and equitable framework.

After this session, you'll be able to:

• Understand key concepts of equity for audiences
• Apply practical strategies to differentiate your content marketing strategy towards inclusivity
• Gleam from key examples of brand campaigns who are “doing it well”

This session is for any digital marketer who wants to understand how to reach broader audiences with a focus on inclusion and equity.