Leveraging the Rise of Online Community: From “Me-Centric” Social Sharing to “We-Centric” Conversations

Home to 430 million monthly users, more than 100,000 communities, and 30% year-over-year growth in users, Reddit exemplifies the growing value of online communities to consumers and marketers, alike. In this session, Will Cady, Head of Brand Strategy at Reddit, will unpack the rise of online communities, the opportunity it presents for brands of all sizes, and explore the creative and strategies that are leading the way. After this session, you’ll be able to:

• Recognize how engagement and sharing on social platforms are drastically changing for brands and users
• Identify where brands can fit in and their role in an online community
• Understand why when it comes to online communities, it’s all about trust