Analytics for Agencies: Processes to Become the Purveyors of Truth

There’s some troublesome news for agencies: clients have elevated expectations for accountability and informed insights. Today’s agencies are no longer required to simply churn out reports. Our mandate now is to consolidate disparate data sources, read the marketing metrics tea leaves, and provide a clear vision of next steps. Meanwhile, the modern-day agency must meet measurement and reporting demands without committing countless hours and regularly jeopardizing project profit margins. Learn how to combat these challenges by adopting efficient agency processes to consistently purvey truth and earn trust with your clients. After this session, you’ll be able to:

• Prepare and utilize the five key documentation resources at the core of the most venerated analytics practices
• Produce eye-opening reports designed specifically for your client audience(s)
• Roll out a systematic process for mining data and unearthing juicy insights
• Understand what to look for when hiring your next agency analyst