Customer Experience as the Lever to Drive Growth and Elevate Your Demand Marketing Success!

Today’s demand marketing challenges are driven by buyer disruption! Buyers (not brands) now control the buying process. And, the buying process is becoming ever more complex – especially in a considered purchase cycle. How do you make sense of it all and deliver an experience that delivers a connected and thoughtful journey for buyers AND delivers growth for the business? Unfortunately, technology is not a strategy! With proven insights born from ANNUITAS’ work with the Fortune 500 and growth-oriented companies, we’ll provide smart ways to corral buyer insights and drive cross-functional alignment needed to create and execute engaging, measurable demand marketing strategies that far exceed industry averages. Say goodbye to random acts of marketing and hello to strategic demand marketing that’s measurable, predictable and delivers business growth like you’ve never seen before! After this session, you’ll be able to:

• Apply buyer insights to close the gap between planning and execution, and improve cross-company alignment
• Create conversations that matter most to your buyers and drive engagement
• Operationalize your marketing initiatives to drive greater engagement across the lifecycle of your buyer relationships