Lauren has more than 20 years of B2B marketing experience, driven by a passion for driving business outcomes with brands that are ready to engage with customers in a way that is both educational and supportive of buyer needs. Specializing in supporting companies through innovative solutions based on deep buyer (and seller) insights, Lauren is focused on relationship marketing and helping clients to achieve growth objectives.
Lauren has partnered with some of the world’s most respected and innovative companies, including Adobe, Airbnb, American Express, GE, Google, HP, IBM, LinkedIn, Microsoft, Oracle, Salesforce.com, Starwood Hotels, Xerox, and dozens of others. Experience includes insights-driven marketing, account-based marketing, marketing automation strategy and execution, sales and marketing alignment and B2B demand generation.
