Agenda

Day 1
Tuesday, October 24

9 AM

  9:00 am – 9:15 am
Emcee Opening Kickoff
Michael Albanese, Comedian, Writer & Producer
  9:15 am – 10:15 am
Featured Speaker Session
Feature Speaker
Jenny Haggard, Spotify

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:30 am
  Room 1
Session Information Coming Soon
Data & Analytics
45-minute Breakout
Nina Stanley, MOD Worldwide
  10:45 am – 11:30 am
  Room 2
Rank Higher in Google: The Batman Guide to Internal Linking
SEO
45-minute Breakout
Grant Simmons, Simmonet Marketing, LLC
  10:45 am – 11:30 am
  Room 3

45-minute Breakout

  10:45 am – 11:30 am
  Room 4

Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends

11 AM

  11:30 am – 12:30 pm

Lunch Break

12 PM

  12:30 pm – 2:00 pm
  Room 1
Mastering Social Media Audits: Unlock the Power of Data-Driven Strategies
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  12:30 pm – 2:00 pm
  Room 2
Email Context, Authentication, and Deliverability: Ensure Emails Reach the Inbox
Masterclass
Michael Barber, Charter School Capital
  12:30 pm – 1:15 pm
  Room 3
Session Information Coming Soon
Michael Albanese, Comedian, Writer & Producer

1 PM

  1:15 pm – 1:30 pm

15-minute Passing Break

  1:30 pm – 2:00 pm
  Room 3
30-minute Breakout
Lead Gen
30-minute Breakout
Whitney Goldstein, Revver

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break

  2:15 pm – 3:45 pm
  Room 1
Amplify and Atomize on Social: Use AI to turn a Single Idea into a Month's Worth of Content
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  2:15 pm – 3:45 pm
  Room 2
Email Design, Automation, and Personalization: Deliver Relevant, Engaging Email Campaigns
Masterclass
Michael Barber, Charter School Capital
  2:15 pm – 3:00 pm
  Room 3
Session Information Coming Soon
Data & Analytics
45-minute Breakout
Pranav Patil, Nextdoor
  2:15 pm – 3:00 pm
  Room 4

Networking Meet Up: Group Discussions with Marketers in the Same Industry

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 3:45 pm
  Room 3
30-minute Breakout
30-minute Breakout
Trends & Big Ideas
Haley Barcus, Guess
  3:45 pm – 4:00 pm

15-minute Passing Break

4 PM

  4:00 pm – 4:45 pm
  Room 1
Creating Fun & Excitement With Scarcity
Lead Gen
45-minute Breakout
Mindy Weinstein, Market Mindshift
  4:00 pm – 4:45 pm
  Room 2
Session Information Coming Soon
Branding
45-minute Breakout
Juntae DeLane, Digital Delane
  4:00 pm – 4:45 pm
  Room 3

45-minute Breakout

  4:00 pm – 4:45 pm
  Room 4

Group Mentoring

  4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Wednesday, October 25

9 AM

  9:00 am – 10:00 am
Featured Speaker Session
Feature Speaker
David Shing, Shingy

10 AM

  10:00 am – 10:15 am

15-minute Passing Break

  10:15 am – 10:45 am
  Room 1
Leverage LinkedIn to 10x your Personal Brand
30-minute Breakout
Zuri Godfrey, Google
  10:15 am – 10:45 am
  Room 2
Emails that Click! Best Practices for Engaging and Retaining Your Audience
30-minute Breakout
Vanessa Mbonu, NAACP
  10:15 am – 10:45 am
  Room 3
Master Short Form Vertical Video to Stand Out
30-minute Breakout
Matt Gielen, Electric Monster
  10:45 am – 11:00 am

15-minute Passing Break

11 AM

  11:00 am – 12:30 pm
  Room 1
Getting to Your Marketing Data in GA4
Data & Analytics
Masterclass
Janet Driscoll Miller, Marketing Mojo
  11:00 am – 12:30 pm
  Room 2
Build a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience Refinement
Branding
Masterclass
Kate DiLeo, The Brand Trifecta
  11:00 am – 11:45 am
  Room 3

45-minute Breakout

  11:45 am – 12:00 pm

15-minute Passing Break

12 PM

  12:00 pm – 12:30 pm
  Room 3
Apply the New Rules of B2B Social Media and Form Authentic Connections
30-minute Breakout
Ashley Faus, Atlassian
  12:30 pm – 1:30 pm

Lunch Break

1 PM

  1:30 pm – 3:00 pm
  Room 1
Harnessing Next-Level Data Insights from GA4
Data & Analytics
Masterclass
Janet Driscoll Miller, Marketing Mojo
  1:30 pm – 3:00 pm
  Room 2
Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta
Branding
Masterclass
Kate DiLeo, The Brand Trifecta
  1:30 pm – 2:15 pm
  Room 3

45-minute Breakout

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break

  2:30 pm – 3:00 pm
  Room 3
How to Navigate the Ethics of AI: Responsible Use of Emerging Technology
30-minute Breakout
Colleen Marks, Yahoo

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 4:00 pm
  Room 1
Mastering the Blueprint: Crafting A Dynamic Marketing & Sales Strategy
Lead Gen
45-minute Breakout
Carley Gauthier, Live Nation
  3:15 pm – 4:00 pm
  Room 2
From Influencers to Raving Fans: Building a Brand Ambassador Program with Lasting Impact
45-minute Breakout
Kate Weaver, Jackson Spalding
  3:15 pm – 4:00 pm
  Room 3

45-minute Breakout

4 PM

  4:00 pm – 5:00 pm
Panel Discussion
Christopher Connolly, San Diego Padres