Agenda

Day 1
Monday, November 13

9 AM

  9:00 am – 9:15 pm

Emcee Opening Kickoff

  9:15 am – 10:15 am
Featured Speaker Session
Feature Speaker
Kate Winick, Peloton

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:30 am
  Room 1
How to Use Metrics to Evaluate Digital Marketing Performance and Increase ROI
Data & Analytics
45-minute Breakout
Mary Cate Spires, Harley James Consulting
  10:45 am – 11:30 am
  Room 2
All NEW Data-Based Email Marketing Tips to Drive Stronger ROI Right NOW
45-minute Breakout
Jay Schwedelson, SubjectLine.com
  10:45 am – 11:30 am
  Room 3
Build a Lead Generation Machine That Gets Results with AI
Lead Gen
45-minute Breakout
Todd Laire, LAIRE Digital Marketing
  10:45 am – 11:30 am
  Room 4

Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends

11 AM

  11:30 am – 12:30 pm

Lunch Break

12 PM

  12:30 pm – 2:00 pm
  Room 1
Masterclass
Content
Masterclass
Hannah McNaughton, Metric Marketing
  12:30 pm – 2:00 pm
  Room 2
Rank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link Building
SEO
Masterclass
Greg Gifford, SearchLab
  12:30 pm – 1:15 pm
  Room 3
Persona Non Grata: Breathe Life into Unused Personas to Create Groundbreaking Marketing Campaigns
Branding
45-minute Breakout
Trends & Big Ideas
Suzy Bushman, Senior Content Marketer

1 PM

  1:15 pm – 1:30 pm

15-minute Passing Break

  1:30 pm – 2:00 pm
  Room 3
Session Information Coming Soon
Lead Gen
30-minute Breakout
Veronica Romney, MyModernBrand

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break

  2:15 pm – 3:45 pm
  Room 1
Masterclass
Content
Masterclass
Hannah McNaughton, Metric Marketing
  2:15 pm – 3:45 pm
  Room 2
Dominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer Reviews
SEO
Masterclass
Greg Gifford, SearchLab
  2:15 pm – 3:00 pm
  Room 3
45-minute Breakout
Data & Analytics
45-minute Breakout
Boma Tai-Osagbemi, Hellofresh
  2:15 pm – 3:00 pm
  Room 4

Networking Meet Up: Group Discussions with Marketers in the Same Industry

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 3:45 pm
  Room 3
Is Your Social Strategy Working? 5 Ways to Audit Social Media to Improve ROI
30-minute Breakout
Christina Milanowski, Curious Plot
  3:45 pm – 4:00 pm

15-minute Passing Break

4 PM

  4:00 pm – 4:45 pm
  Room 1
The Keys to Your Future Search Strategy: Google’s Money Motivations & the Impact of AI
SEO
45-minute Breakout
Daniel Russell, Go Fish Digital
  4:00 pm – 4:45 pm
  Room 2
Optimize Your Brand Advertising Using the “CMO” Scorecard
Data & Analytics
45-minute Breakout
Ty Heath, The B2B Institute @ LinkedIn
  4:00 pm – 4:45 pm
  Room 3

45-minute Breakout

  4:00 pm – 4:45 pm
  Room 4

Group Mentoring

  4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Tuesday, November 14

9 AM

  9:00 am – 10:00 am

Featured Speaker Session

10 AM

  10:00 am – 10:15 am

15-minute Passing Break

  10:15 am – 10:45 am
  Room 1
Speak Your Superpower: How to Brag About Your Work
Branding
30-minute Breakout
Christine Den Herder, Amazon
  10:15 am – 10:45 am
  Room 2
10x Your Marketing: Supercharge Your Content Creation with Advanced AI Techniques
Content
30-minute Breakout
Trends & Big Ideas
Maritza Tobon, Unruly Media Group
  10:15 am – 10:45 am
  Room 3

30-minute Breakout

  10:45 am – 11:00 am

15-minute Passing Break

11 AM

  11:00 am – 12:30 pm
  Room 1
Making Google Analytics 4 Part of the Team
Data & Analytics
Masterclass
Colleen Harris, Ansira
  11:00 am – 12:30 pm
  Room 2
Mastering Social Media Audits: Unlock the Power of Data-Driven Strategies
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  11:00 am – 11:45 am
  Room 3
Session Information Coming Soon
45-minute Breakout
Bill Rand, NC State University
  11:45 am – 12:00 pm

15-minute Passing Break

12 PM

  12:00 pm – 12:30 pm
  Room 3
Personality, Strategy and Identity in Branding: Using the Enneaplan® to Find Brand Clarity
Branding
30-minute Breakout
Amy Youssef, Booz Allen Hamilton
  12:30 pm – 1:30 pm

Lunch Break

1 PM

  1:30 pm – 3:00 pm
  Room 1
Using GA4 to Show the Value of Digital Marketing
Data & Analytics
45-minute Breakout
Colleen Harris, Ansira
  1:30 pm – 3:00 pm
  Room 2
Amplify and Atomize on Social: Use AI to turn a Single Idea into a Month's Worth of Content
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  1:30 pm – 2:15 pm
  Room 3
SEO for Revenue: Grow Your Business, Not Just Your Rankings
SEO
30-minute Breakout
Dale Bertrand, Fire&Spark

2 PM

  2:15 pm – 2:30 pm
  Room 3

15-minute Passing Break

  2:30 pm – 3:00 pm
  Room 3
30-minute Breakout
SEO
30-minute Breakout
Graham Bargeron, Revenomics

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 4:00 pm
  Room 1
Amplify Your Brand Executive’s LinkedIn Presence and Drive Brand Trust
45-minute Breakout
Casey Hall, LumberjackSocial
  3:15 pm – 4:00 pm
  Room 2
Session Information Coming Soon
45-minute Breakout
Daniel Codella, Sigma Computing
  3:15 pm – 4:00 pm
  Room 3

45-minute Breakout

4 PM

  4:00 pm – 5:00 pm

Closing Featured Speaker