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Agenda

Day 1
Monday, October 16

9 AM

  9:00 am – 9:15 am
Emcee Opening Kickoff
Michael Albanese, Comedian, Writer & Producer
  9:15 am – 10:15 am
Featured Speaker Session
Feature Speaker
Rand Fishkin, SparkToro

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:30 am
  Room 1
Content-First Omnichannel Planning
Content
45-minute Breakout
Patty Radford Henderson, Annum
  10:45 am – 11:30 am
  Room 2
Unleashing the Power of Voice Search to Boost Your Brand's Discoverability!
SEO
45-minute Breakout
Jerri Helms, HarperCollins Publishing
  10:45 am – 11:30 am
  Room 3
Build a Lead Generation Machine That Gets Results with AI
Lead Gen
45-minute Breakout
Todd Laire, LAIRE Digital Marketing
  10:45 am – 11:30 am
  Room 4

Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends

11 AM

  11:30 am – 12:30 pm

Lunch Break

12 PM

  12:30 pm – 2:00 pm
  Room 1
Build a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience Refinement
Branding
Masterclass
Kate DiLeo, The Brand Trifecta
  12:30 pm – 2:00 pm
  Room 2
Crafting Customer-Centric Content That Drives Authority and Traffic
Content
Masterclass
Dale Bertrand, Fire&Spark
  12:30 pm – 1:15 pm
  Room 3
Is Generative AI Essential to Your Marketing Strategy? Applying Product Thinking to Effectively Evaluate Emerging Technologies
45-minute Breakout
Billy Collins, Wipfli Digital

1 PM

  1:15 pm – 1:30 pm

15-minute Passing Break

  1:30 pm – 2:00 pm
  Room 3
How to Build an Impactful, Data-Backed Digital Marketing Campaign
Data & Analytics
30-minute Breakout
Sheena Hakimian, Condé Nast

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break

  2:15 pm – 3:45 pm
  Room 1
Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta
Branding
Masterclass
Kate DiLeo, The Brand Trifecta
  2:15 pm – 3:45 pm
  Room 2
AI Tools that will Increase Content Productivity, Traffic and Conversions
Content
Masterclass
Dale Bertrand, Fire&Spark
  2:15 pm – 3:00 pm
  Room 3
SEO: How To Start Playing Offense Instead Of Defense
45-minute Breakout
Chris Long, Go Fish Digital

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 3:45 pm
  Room 3
Speak Your Superpower: How to Brag About Your Work
Branding
30-minute Breakout
Christine Den Herder, Amazon
  3:45 pm – 4:00 pm

15-minute Passing Break

4 PM

  4:00 pm – 4:45 pm
  Room 1
Retail Media Tactics that Extend Your Brand Presence and Amplify Conversion
Lead Gen
45-minute Breakout
Mollie Kehoe, BrandVerge
  4:00 pm – 4:45 pm
  Room 2
Work Your Assets Off: Build with Content Distribution in Mind for More Impact with Less Effort
45-minute Breakout
Purna Virji, LinkedIn
  4:00 pm – 4:45 pm
  Room 3
How to Increase Your Organic Traffic by 7,235.7%
SEO
45-minute Breakout
Tom Shapiro, Stratabeat
  4:00 pm – 4:45 pm
  Room 4

Group Mentoring

  4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Tuesday, October 17

9 AM

  9:00 am – 10:00 am
Featured Speaker Session
Feature Speaker
Mallorie Rosenbluth, Meta (Formerly Grubhub)

10 AM

  10:00 am – 10:15 am

15-minute Passing Break

  10:15 am – 10:45 am
  Room 1
The Secret Sauce: How to Increase Web Conversions
Lead Gen
30-minute Breakout
Trends & Big Ideas
Elise Grosdidier, Wallygrow
  10:15 am – 10:45 am
  Room 2
Learning from Experimentation: How to Build Knowledge and Extract Insights that Improve Your Marketing Campaigns
Data & Analytics
30-minute Breakout
Shanelle Mullin, Shopify
  10:15 am – 10:45 am
  Room 3
Strategic Brainstorming Practices to Generate Impactful and Data-Drive Content Ideas
Content
30-minute Breakout
Caroline Slavin, MMGY Global
  10:45 am – 11:00 am

15-minute Passing Break

11 AM

  11:00 am – 12:30 pm
  Room 1
Content, Conversion, and Credibility for Your 2023 SEO Strategy
SEO
Masterclass
Matthew Capala, Alphametic
  11:00 am – 12:30 pm
  Room 2
Cracking the Code of YouTube: Search & Content Strategies for Business Success
Masterclass
Desiree Martinez, All-In-One Social Media
  11:00 am – 11:45 am
  Room 3

Session information coming soon

  11:45 am – 12:00 pm

15-minute Passing Break

12 PM

  12:00 pm – 12:30 pm
  Room 3
Beyond Transactions: Acquire and Retain Loyal Customers through Personalized Experiences
Lead Gen
30-minute Breakout
Jocelyn Merisca, Delta Air Lines
  12:30 pm – 1:30 pm

Lunch Break

1 PM

  1:30 pm – 3:00 pm
  Room 1
Tech Tools, Backlinks, and Measurement for Your 2023 SEO Strategy
SEO
Masterclass
Matthew Capala, Alphametic
  1:30 pm – 3:00 pm
  Room 2
Maximizing Video Potential: Strategies for Effective Content Creation and Sales Conversions
Masterclass
Desiree Martinez, All-In-One Social Media
  1:30 pm – 2:15 pm
  Room 3
Amplify Your Brand Executive’s LinkedIn Presence and Drive Brand Trust
45-minute Breakout
Casey Hall, LumberjackSocial

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break

  2:30 pm – 3:00 pm
  Room 1
How to Leverage Data to Enhance Your Customer Journey
Lead Gen
30-minute Breakout
Lauren Chavis, initiate-it

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 4:00 pm
  Room 1
Creating Genuine Conversations to Build Lifelong Customer Loyalty: AI and Behavioral-based Tactics that Work
SEO
45-minute Breakout
Martine Cadet, Kaderique Consulting Group, LLC
  3:15 pm – 4:00 pm
  Room 2
Produce 12 Types of Videos that’ll Amplify Your Social Media Strategy and Presence
45-minute Breakout
Derek Dienner, MAKE Films
  3:15 pm – 4:00 pm
  Room 3
Recycle, Reuse, and Reclaim Your Calm: Practical Content Reuse and Optimization
Content
45-minute Breakout
Anna McHugh, Red Hat