How to Integrate a Public Relations Strategy Into Your Social Media Plan

In this session, Publicist and Owner of Philly PR Girl, Kate Marlys, will take you on a deep dive into how to work a PR strategy into your social media plan and vice versa. We’ll talk about how to leverage your content to build a strong digital presence for your brand, why PR matters (and what exactly publicists do), and provide social media tactics to expand the lifespan of stories you want to tell while gaining faster and more widespread media coverage.

After this session, you'll be able to:

• Use PR tactics to build your brand's visibility and trust
• Effectively utilize social media to expand the lifespan of a story with faster and more widespread coverage
• Understand why PR Matters and what exactly publicists do
• Use social media to build a better relationship with press
• Understand and unlock the power of influencers