How to Create Positive Organizational Change Through a Human-Centered Approach

Change initiatives fail in almost 70 percent of cases. This failure can be attributed to employee hesitancy and a lack of understanding among those implementing the change. In response to the pandemic, companies had to iterate faster and adapt quickly... and a lack of preparation by many organizations was revealed. This session will show you how applying the same level of gravitas to a change initiative as an essential product launch will secure success and ensure that the people involved in the change are enthusiastic and all-in.

After this session, you'll be able to:

• Understand why Human-to-Human (H2H) approaches are key when implementing change campaigns
• Identify the channels and tactics that are most effective for change
• Create a starter change campaign plan

This session is for digital marketers who are tasked with implementing change initiatives and want to learn a more practical and effective approach.