Get Social with Social: How Strategic Digital Marketing Can Elevate Your B2B Brand Above the Competition

With the growing importance of digital marketing, you’re now competing with increased options and distractions. So, how do B2B brands stand out in a space that is quickly becoming oversaturated? Leverage data to tailor the experience to your audience.

In this talk, Megan Conley will share how creating a digital-first, personalized experience based on data can help your brand stand out from the competition. Taking an integrated approach that combines paid, content, and influencers ensures your story reaches the right audience before, during, and after the event.

After this session, you'll be able to:

• Go beyond the platforms and understand your audience and opportunities before the event with social listening to build a truly digital-first, personalized experience to stand out
• Activate influencers and use innovative content to spread awareness and increase engagement before, during, and after your event
• Uplevel your plan with an integrated marketing strategy that creates an engaging journey for your audience