The Feng Shui of Modern Email

You’ve heard of feng shui for your home, but have you considered feng shui for your email marketing program? This session dives into best-in-class examples and inspiring strategies that capitalize on feng shui principals to lift subscriber engagement and maximize success. You’ll revisit your email program with a fresh eye for identifying opportunities to clear clutter and attract wealth. After this session, you’ll be able to:

• Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
• Better align messaging and calls to action with campaign objectives
• Boost ROI with personalization that moves the needle
• Leverage the CTA secret that gets the click—even among disengaged subscribers