So You’ve Joined the “Sonic Revolution” . . . Now What?

As the growth of smart speakers and voice enabled devices continues towards mass adoption, harnessing the power of Audio and Voice in the path to purchase are required skills for tomorrow and today’s marketers. This session will provide insights and tactics to execute on your new Sonic strategy. After this session, you’ll be able to:

• Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
• Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
• Get started developing a sonic ID
• Build new models of measurement and effectiveness in this new era