Supercharging Search: Integrating SEO and PPC with Other Business Units

As the line between search and other marketing disciplines continues to blur, it’s never been more important to build integrated marketing ecosystems. Unfortunately, many individuals and organizations struggle bridging knowledge gaps, whether you’re a PPC-er who wants to assist PR or product marketer looking for search insights. The goal of this presentation is to provide attendees with best practices around maximizing search insights throughout an organization, concluding with practical examples of how to maximize efficiencies between the channels. After this session, you’ll be able to:

• Position search as a marketing linchpin
• Implement 5 best practices for building a culture of search integration
• Replicate real-life examples on how to maximize efficiencies between channels