More Effective Retargeting in Digital Advertising

Whether you’re using Facebook, LinkedIn or another platform, you can often use retargeting to reach users with advertisements based on specific actions they have taken or didn’t take on a website. This session will look at when to use it, when not to, and ways getting creative have paid off. After this session, you’ll be able to:

• Identify platforms in which retargeting is available and effective to use
• Understand the benefits of utilizing retargeting efforts across platforms
• Use tactics for building custom audiences with higher chances of conversion