Rehearse for Real Time: Preparing for the Moments That Make Content Great

“Going Live” is not as easy as Facebook would like you to believe. Real-time marketing doesn’t afford the luxury of time, abundant resources, or an array of tools. Having a plan is key to owning the moment, whether you are covering an event or forced to quickly react. In this session, you will learn why committing to your audience’s experience, through purposeful and cohesive storytelling, results in greater clarity and forges deeper connections. Leave with the tools to plan and rehearse, so you can be ready to go live in the moments when every minute counts. After this session, you’ll be able to:

• Scale a team of one to many for live content coverage
• Identify which channels align with the right content to tell your story
• Plan your content playbook for cohesive storytelling across any event
• Effectively practice and rehearse your playbook ahead of going live