Develop a Facebook Advertising Strategy to Reach Your Best Prospects

Effective Facebook Advertising is so much more than Boosted Posts and hoping for the best. As Facebook changes its algorithm, knowing how to use Facebook Ads is becoming much more critical. But you can easily burn through your advertising budget without any real results when you don't know how to use Facebook ads properly. When you know how to choose the right Facebook ad objective, track all the way through your funnel, and split test your ads correctly, you know how to make it rain. Use Facebook Ads to find new leads, hyper-target to your warm audience with the perfect sales messages that will help their buying decision, and stay top of mind with your customers. In this workshop, we’ll dive into advanced strategies for targeting and discuss which ad types work best for your goals. You’ll learn how to use the Facebook Pixel for tracking, and the magic of retargeting your ads. You’ll walk away with a solid understanding of how to approach your next marketing campaign. At the end of this presentation, you’ll be able to:

• Understand the differences between ad types, bidding optimizations, and ad placement
• Fine tune your targeting to reach the best possible audience
• Fit the newest types of ads into your marketing strategy
• Create Instagram ads with the Facebook Ads Manager
• Use the Facebook pixel works for tracking and retargeting
• Split testing your ads and diving into the reports so you save money