Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
Digital Summit Masterclasses
Half-day, interactive workshops devoted to in-depth learning
“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
August 17, 2021 | 08:30AM - 12:30PM
(Included with Platinum Pass, upgrade required for Main Event Pass)
Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.
We have these amazing courses available for Digital Summit Kansas City 2021:
Day 1■ Sunday, August 17
8:30 am-12:30 am
Secrets of the Email Marketing Strategist
After this session, you’ll be able to:
- Evaluate so-called best practices and industry advice through a critical lens
- List the components of a complete email program
- Understand the difference between vanity metrics and meaningful KPIs
- Identify the key campaigns that drive customers toward loyalty
- Know when A/B testing makes sense - and when it doesn’t
- Clear the roadblocks that are hampering the maturity of your email program
- Apply a prioritization methodology to zero in on strategies will move the needle
- Impress the boss with an email program roadmap for 2022 and beyond
Email
8:30 am-12:30 pm
Decoding SEO: How to Build Your Online Visibility - Without the Technical Jargon
At the end of this Masterclass, you’ll be able to:
- Evaluate your site’s SEO health
- Identify, troubleshoot, and correct common technical errors
- Utilize the most effective SEO tools
- Perform keyword research and develop a data-driven content strategy
- Audit your existing content to find hidden gems and problem areas
- Analyze and deconstruct competitor’s sites
- Reverse engineer the top-ranking pages to better compete in SERPs
- Structure your website to enhance crawlability
- Optimize on-site elements
- Prepare for and execute site migrations and redesigns
- Manage redirects
- Find and pursue additional SERP opportunities, such as featured snippets and FAQs
- Create and implement a prioritized SEO strategy
SEO
The Shift: The Digital Content Strategy To Transform Your Busine$$
At the end of this Masterclass, you’ll be able to:
- Properly evaluate your digital marketing efforts and find the topics and tactics you need to use in 2021
- Strategize, ideate and create engaging user-focused content for each stage in the customer journey
- Know where, when and how to publish content in the right digital channels
- Understand what’s working, what’s not, and how to test with measurement and CRO
- Manage your ‘connected’ audience and prove the value it creates for your organization
- Evaluate your investment, ROI and how to communicate that with the C-Suite
Email
“I’ve never seen a conference go this in-depth, this is awesome!”
Digital Summit Masterclass attendee
What’s Included?
4 hours of deep-dive content, tips, and insights (per Masterclass)
Workbooks from all Masterclasses
Exclusive DS Masterclass Certification
The ROI from a DS Masterclass is unbelievable
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
FAQs about our Masterclasses
How are these Masterclasses different from the rest of the event?
Which pass includes access to the Masterclass?
The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.
How advanced is the Masterclass content?
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.
Will there be Q&A with the instructor?
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.
Will we receive the recordings of these sessions after the event wraps up?
Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.
Do I need to pre-register for the Masterclass session I want to attend?
Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.
Join Us At Digital Summit Kansas City 2021