Top Three Google Analytics Mistakes You’re Probably Making – and How to Fix Them

Google Analytics is a powerful tool, giving marketers strategic insights into campaign success. But far too often, Google Analytics mistakes can cause marketers to rely on inaccurate metrics for strategic planning and measurement. In this session, Janet Driscoll Miller will share the three most common Google Analytics errors she’s seen across multiple clients during her 16-year agency career. Additionally, Janet will provide action items to fix these all-to-common errors to ensure your analytics tracking is accurate.

After this session, you'll be able to:

• Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
• Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
• Improve the accuracy of your metrics for more sound strategic planning and measurement