How and Why to Publish Actionable Online Advice

Search has become the dominant traffic source for many websites. That means answering questions with reliable, actionable and discoverable advice is more essential than ever for leveraging and building your brand’s visibility and authority. So what exactly are people searching for? And how does your brand provide answers that satisfy users, build trust and surface high up in search results? This session will show you how to use Google’s evolution into an answers platform as a tool for building your audience and advancing your mission.

After this session, you’ll be able to:

• Identify and analyze evolving search trends
• Translate trends into actionable how-to digital content
• Position content to succeed on search and other platforms