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Agenda

Day 1
Tuesday, July 25

11 AM

  11:00 am – 1:50 pm
Part 1: Getting to Know Google Analytics 4: What's Different, What's the Same, and How to Prepare for a Full Transition
Masterclass
Chris Sietsema, Teach to Fish Digital
  11:00 am – 1:50 pm
Part 2: Data Visualization + Google Analytics 4: Methods to Extract and Visualize Your Data into User-Friendly Reports and Dashboards
Masterclass
Chris Sietsema, Teach to Fish Digital

1 PM

  1:50 pm – 2:00 pm
Audience Q&A with Chris Sietsema
Chris Sietsema, Teach to Fish Digital

2 PM

  2:10 pm – 2:50 pm
Experience the Power of Context: Unveiling the Hidden Stories Within Your Data
Alan K’necht, Knechtology Inc.
  2:50 pm – 3:00 pm
Audience Q&A with Alan K'necht
Alan K’necht, Knechtology Inc.

3 PM

  3:10 pm – 3:50 pm
How to Build an Impactful, Data-Backed Digital Marketing Campaign
Sheena Hakimian, Condé Nast
  3:50 pm – 4:00 pm
Audience Q&A with Sheena Hakimian
Sheena Hakimian, Condé Nast
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