Agenda

Day 1
Tuesday, July 25

11 AM

11:00 am – 1:50 pm

Part 1: Getting to Know Google Analytics 4: What's Different, What's the Same, and How to Prepare for a Full Transition

Masterclass

Chris Sietsema, Teach to Fish Digital

11:00 am – 1:50 pm

Part 2: Data Visualization + Google Analytics 4: Methods to Extract and Visualize Your Data into User-Friendly Reports and Dashboards

Masterclass

Chris Sietsema, Teach to Fish Digital

1 PM

1:50 pm – 2:00 pm

Audience Q&A with Chris Sietsema

Chris Sietsema, Teach to Fish Digital

2 PM

2:10 pm – 2:50 pm

Experience the Power of Context: Unveiling the Hidden Stories Within Your Data

Alan K’necht, Knechtology Inc.

2:50 pm – 3:00 pm

Audience Q&A with Alan K'necht

Alan K’necht, Knechtology Inc.

3 PM

3:10 pm – 3:50 pm

How to Build an Impactful, Data-Backed Digital Marketing Campaign

Sheena Hakimian, Condé Nast

3:50 pm – 4:00 pm

Audience Q&A with Sheena Hakimian

Sheena Hakimian, Condé Nast